Question analysis

Online shopping trust & checkout friction

Dominant Interhuman signal per question, with cue-level drill-in.

Significant signal shifts

  • Q1 → Q2: dominant signal moved from interest to agreement (3.3× the previous question's count)
  • Q2 → Q3: dominant signal moved from agreement to frustration (new signal — not seen on the previous question)
  • Q4 → Q5: dominant signal moved from interest to agreement (2× the previous question's count)

Dominant signal per question

Click a column for cue-level detail

Signals:
Probability: