Submission

Priya

Status: finished

Submission summary

Cautious, review-heavy shopper for whom uncertainty is the dominant emotional state.

Engagement arc: Hesitation and uncertainty dominate, with stress spikes around forced UX patterns.

Signal arc

Click a question to jump

Q1
hesitation
9 cues
Q2
hesitation
4 cues
Q3
uncertainty
9 cues
Q4
hesitation
6 cues
Q5
hesitation
8 cues

Q1

Walk me through the last time you made a major purchase online — what stood out about the experience?

No recording.

Signals timeline

interestengagementconfidencehesitationuncertaintyfrustrationskepticism
Transcript

Um, I think the last time was a, uh, a winter coat. I wasn't sure about the size. I read a lot of reviews. I think I went back to the page, like, three times before I actually clicked buy.

Gist

Repeated returns to the product page suggest uncertainty driven by sizing risk.

Verbal themes

  • sizing anxiety
  • review-heavy research

Nonverbal observations

  • opens with interest and engagement, then a brief note of confidence
  • hesitation and uncertainty build around the purchase decision
  • a frustration spike when describing the checkout, with a touch of skepticism

Tension points

  • she said the experience was fine but signals showed sustained hesitation and a spike of frustration

Quotes

  • “three times before I actually clicked buy”

    concrete behavior pointing to friction

Q2

When you're shopping online, what makes you trust a brand you've never bought from before?

No recording.

Signals timeline

hesitation
Transcript

I think… reviews mostly. And, uh, if a friend mentioned it. I'm a little wary of new brands.

Gist

Trust is borrowed — from reviews and word of mouth.

Verbal themes

  • social proof
  • wariness of new brands

Nonverbal observations

  • hesitation when describing wariness

Quotes

  • “I'm a little wary of new brands”

    captures cautious posture

Q3

Tell me about a time an online checkout frustrated you. What happened, and what did you do?

No recording.

Signals timeline

uncertaintyfrustrationstresshesitation
Transcript

Yeah, this happened recently — there was a, like, mandatory account creation step and I just couldn't be bothered. I closed the tab. It made me kind of stressed actually.

Gist

Forced account creation triggered stress and abandonment.

Verbal themes

  • forced account creation
  • tab close

Nonverbal observations

  • stress spike when describing the account wall

Quotes

  • “it made me kind of stressed actually”

    explicit emotion verbalised

Q4

How do reviews and ratings influence your decision — be honest, do you actually read them?

No recording.

Signals timeline

hesitationstressuncertainty
Transcript

I, um, I do read them. Maybe too much. Sometimes I'll read for an hour and still not buy.

Gist

Heavy review consumption sometimes prevents a decision.

Verbal themes

  • analysis paralysis

Nonverbal observations

  • uncertainty across the answer

Quotes

  • “an hour and still not buy”

    decision paralysis

Q5

If you could change one thing about how online shopping works today, what would it be?

No recording.

Signals timeline

agreementstresshesitationuncertainty
Transcript

I'd want, um, more honest photos. Real people, not models. The gap between what I see and what arrives is, like, kind of the whole problem.

Gist

Mismatch between marketing imagery and real product is the core complaint.

Verbal themes

  • honest photos
  • expectation gap

Nonverbal observations

  • hesitant delivery despite a clear opinion

Quotes

  • “the gap between what I see and what arrives”

    expectation/reality framing